APO-FU

This is a volunteer project I worked with APO-FU. I produced and directed a motion graphic video to generate conscience about the cause and raise funds, we didn't had any budget for this project so we decided to keep it simple.

I worked along with the APO-FU team to make a script with the ideas they had for the video and then I proceeded to make a Storyboard and animatic.

These are the initial character designs for the people on the video, but for practical reasons and design vision we decided to go with a more minimal design.

The final design resemble more the characters in the APO-FU logo and made the animation job more practical.

This is the color script for the video, It's important for the team to see how colors are going to evolve with the story we are telling.

These are some of the concepts for the final look and aesthetic of the video. The illustrations and shapes where mostly made in Adobe Illustrator.

This is the final video, It was made in Adobe Animate. There is another version with spanish subtitles that is not portrayed in this page. I produced 90% of this project and I am proud to be part of this mission.

"We are a non-governmental organization focused on improving the life quality of vulnerable communities by teaching life skills, food security, water access, and education through valuable project developments for people".

Unknown author, Mission, Retrieved from https://apofu.org/who-we-are/

↑Back to Top